Super Bowl LIX is shaping up to be the biggest legal betting event in U.S. history, with an estimated $1.39 billion in wagers expected at licensed sportsbooks.
The American Gaming Association (AGA) released its annual report, showing a steady rise in legal bets as more states embrace regulated gambling. Last year’s Super Bowl LVIII saw $1.25 billion in legal wagers, a number now set to be eclipsed.
AGA President Bill Miller emphasized the impact of legal sports betting, stating, “No single event unites sports fans like the Super Bowl, and this record handle underscores the growing appeal of legal sports betting while benefiting local communities through tax revenue.”
Unlike past reports that included illegal wagers, this year’s analysis focuses strictly on legal sportsbooks, using historical data and industry trends.
While only North Carolina has launched online sports betting since last year, Missouri—home of the Kansas City Chiefs—legalized sports betting in November 2024, but won’t go live until mid-2025.
Meanwhile, bettors had a big win in December 2024, as Nevada sportsbooks suffered a $5.3 million loss on football bets—their worst month since 2012.
With the Chiefs and Eagles set to clash, sportsbooks and bettors alike are gearing up for a record-breaking Super Bowl Sunday.