Charmin Spent 5 Years Redesigning the Tear?

Get ready for some toilet talk with a twist. Charmin is shaking up the bathroom game with its latest innovation – the Ultra Soft Smooth Tear toilet paper. No, it’s not just your average TP; it’s got wavy perforations to deliver a better, smoother tear.

No more struggling with those pesky straight perforated lines that often leave you with uneven, frustrating tears. Charmin has listened to your bathroom woes and decided it’s time for a change. They’ve introduced scalloped edges, and it’s causing quite a stir in the world of toilet paper.

They’ve been secretly testing these wavy perforations with real customers to make sure they hit the mark. I noticed the wavy perfs about a year ago in Charmin purchased from my local Costco. And guess what? Users reported a cleaner separation between sheets, meaning less wastage and a smoother overall experience.

According to Gregg Weaver, a senior scientist with Procter & Gamble, the old square shape was the source of many bathroom complaints. The straight perforations just didn’t match the way people tear and use toilet paper.

Procter & Gamble spent over five years perfecting this technology to ensure you get the best bathroom experience possible. No word on whether the squares tear easier when the roll is properly loaded dispensing from over the roll and not under.